01
AUTHOR / RURAL DEVELOPMENT
The Rural Revolution
A practical field manual for small communities ready to stop waiting and start building.
Explore the field manual →RR
PUBLISHER / BUILDER / RURAL ADVOCATE
I build things that
help small places matter.
Publisher, strategist, author, and community builder working across media, rural development, branding, and local storytelling.
01
I believe in the power of stories, useful systems, and people willing to build.
Small communities are not waiting rooms for somewhere more important. They deserve strong businesses, beautiful publications, practical ideas, and a future built from the inside out.
SELECTED WORK
What I’m building.
02
PUBLISHING / REGIONAL STORYTELLING
Pines & River
A premium regional magazine rooted in the people, places, food, homes, and traditions of Northwest Florida.
Visit Pines & River →P&R
03
STRATEGY / COORDINATED VISIBILITY
Connexio Group
A connected visibility system helping the right brands stay seen, reinforced, and harder to ignore.
Build a visibility system →CX
04
LOCAL MEDIA / WEEKLY BRIEFINGS
The River Ledger
& Salt & Spring
Useful regional briefings that connect readers with local news, events, businesses, and the character of place.
LOCAL
05
E-COMMERCE / LIFESTYLE BRANDS
Merchandise &
E-commerce Brands
A growing family of product-driven brands including Cape San Blas Surf Co., Talquin Supply Co., The Chipola Clothing Co., and Desolate Threads.
Ask about the brands →SHOP
02
ABOUT SCOTT
Publisher’s eye.
Builder’s mindset.
I am a publisher, strategist, author, and community builder based in Northwest Florida.
My work sits where storytelling, business, design, and rural development meet. I build publications, brands, campaigns, practical systems, and emerging e-commerce ventures that help overlooked places and good organizations become more visible and more capable.
Bring me to the table →Publisher
Pines & River, The River Ledger, and Salt & Spring
Founder
The Pine Cone Group and Connexio Group
Author
The Rural Revolution Field Manual
Community Builder
Local projects, downtown work, rural development, and brand building
WHAT I BELIEVE
01
Small towns are not waiting rooms for somewhere more important.
02
Visibility should be built as a system, not bought as scattered ads.
03
The best local media helps people feel more connected to where they live.
FROM SCOTT’S DESK
What I’m working on now.
01Finishing The Rural Revolution Field Manual
02Building Connexio’s 2027 visibility system
03Publishing two weekly regional briefings
04Preparing the next issue of Pines & River
05Shaping a growing family of e-commerce and merchandise brands
SPEAKING / STRATEGY / COLLABORATION
Bring Scott
to the table.
Available for conversations, workshops, presentations, and selected projects involving rural development, regional publishing, local visibility, e-commerce brand building, downtown revitalization, and community storytelling.
Start a Conversation →